03. Why is Product Launch Important?

Why is Product Launch So Important?

Why Do Product Launches Fail?

There are a number of reasons but here are a few key types of failure:

• A flawed process
• The product doesn't resonate with the user
• Lack of Sales and Customer Support team training

Things to Remember About Product Launches

• The end of one launch process is a the beginning of a new one
  After every launch you need to look at user feedback to help you decide where to take your product next.
  
  
• Your brain is the the most important tool you will use as a Product Manager
  Although there are a lot of tools that PMs use, the most effective tool is their product intuition. You can sharpen your product intuition through experience and by learning more about how the process works.
  
  
• Launches should be celebrated!
  A successful product launch is the result of a lot of hard work by a lot of people. Take the time to celebrate the launch and recognize everyone's contribution.

Remember, If you don’t launch, no one will ever know about your amazing product!